Archive of ‘Games‘

Back when Marketing Ruined My Life (my now-defunct, marketing blog) was still around, I had a number of posts dedicated to clever outdoor ads. Helping us revisit that tradition are two upcoming billboards for Sega’s highly-anticipated action game, Bayonetta.

Each board reaches six feet wide and will feature a panel of detachable flyers, covering what one can only assume to be a naked Bayonetta. Or not. The only way to tell is to swallow that pride and grab a flyer.

These ads are set to run between October 26th and November 1st in Shinjuku Station, Tokyo, so if you’re in the area, don’t forget to grab a shot and fill us in!

[ Photos and news courtesy of Kotaku. ]

Update (2009/10/29)
The ad went live and the flyers are gone. What’s underneath? Hair.

Move over, Wario Ware; YouTube’s got a new trickster:Patrick Boivin’s Street Fighter.

Introduced as “a YouTube video game in (which) you can control your character by clicking one of the (four) buttons”, I had my doubts. However, once things started, I found things were as they were said to be, fuelled by a series of stop-motion videos tied together by caption links – an impressive feat. Even more impressive, Boivin factored in character damage, which is carried over from video to video.

Gamer or not, Street Fighter deserves a look, if only for the amount of love that went into it.

P.S. This is also awesome.

Nintendo kicks off its promotional campaign for Wario Land: Shake It with an ad executed so well, it deserves its own blog post. I won’t spoil it for you, so make sure to check out the video for Wario’s latest shenanigans.

Does anyone know which agency is responsible for this? Kudos to them for pulling this together!

P.S. Thanks, Aileen Tien for the heads up!