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Sony eBook Reader Re-KINDLEs Your Love For Reading

Posted in Marketing on November 2nd, 2009

While I was cleaning my inbox, this AdSense unit popped up:

“Sony’s eBook Reader – Re-kindle your love for reading Complimentary custom engraving!”

Re-KINDLE. Hah. The word-play geek in me is pleased. Well played, Sony marketing. Well played.

Tags: amazon, ebook reader, kindle, Marketing, sony

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JEREMY LIM is a big-dreaming, panda-eyed, musician, DJ, marketer, photographer, and social media aficionado from Vancouver.
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